Walking down the street the other day, I saw an advert on the back of a bus for a new brand of water.
“WATER JUST TURNED PROFESSIONAL” ran the slogan.
I was grateful for this intelligence, as it had never occured to me before that the water I normally use for cooking and drinking might be unprofessional. In fact, I’ve been a fool. Using amateur water for my thirst-quenching, boiling and steaming needs.
I then got to the railway station where I was confronted by a huge advert for yet another brand of drink – not water, but a sports drink. According to the billboard, it’s UNIQUELY ENGINEERED TO QUENCH YOUR THIRST.
Until then I’d always thought that dull old H20 was UNIQUELY ENGINEERED to do that. Silly me.